The Gentlemen's Expo
Case study
The challenge
The Gentlemen’s Expo was a new event (launched Nov ’13) so generating a base level of awareness and hype around the event as well as driving ticket sales was critical.
The solutions that fit
- In concert with their sophisticated marketing campaign, Get Tickets added a series of e-blasts and offers to a targeted data base (over 155,000 e-mails delivered).
- In order to drive sharing and Facebook likes, a series of contests were created to generate further social momentum, uncover influencers and increase followers.
- Contests also provide unique sponsorship opportunities to sell and generate new revenue streams.
Additional functionalities
Survey tool
\ A post event survey provides critical data for learning as well as refining your event over time.
view sample surveyCoupon codes
\ A detailed list of coupon codes were used to track media and social marketing channels and redemption.
Unique tracking
\ The contest results provide for a unique look at: social influencers; sharing details; general traffic and contacts added.
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The result
“With 15 years in the event space, we have both built and bought numerous ticketing solutions. We can say that Get Tickets has been the best experience thus far. With our newest venture, The Gentlemen's Expo, the Get Ticket's team has provided a complete end-to-end solution that far outweighs anything we would have been able to build ourselves.”